Art of Play dal 25 Ottobre a Roma Apre la Piu' Grande Mostra Immersiva Dedicata al Gioco

A NEW EXPERIENTIAL JOURNEY TO DISCOVER

THE WORLD OF PLAY AND THE UNIVERSE OF HELLO KITTY

After the international success of HOUSE OF DREAMERS in Paris, Elena and Giulia Sella open the doors of ART OF PLAY, the largest immersive exhibition dedicated to the art of play and the world of Hello Kitty, which, in collaboration with Vivo Concerti, will open in Rome from October 25 at Pratibus space, in the Prati district (Viale Angelico 52).

Tickets for ART OF PLAY are available today on artofplay.it, in Early Bird mode.

Designed by designers Elena and Giulia Sella, ART OF PLAY is an emotional journey through 16 interactive, innovative, and exciting installations, aimed at rediscovering one's inner child thanks to the timeless icons of the world of play. From a life-size dollhouse, to fantastic worlds made of giant bricks, to interactive installations dedicated to the nostalgic atmosphere of Arcades and the world of colored pencils, ART OF PLAY celebrates the importance and history of toys through sensory experiences waiting to be discovered.

To make the experience unforgettable, the mascot bear Teddy will welcome the audience creating a spectacular show, accompanied by multi-sensory special effects and Hello Kitty, the famous Sanrio character, to pay tribute to one of the most beloved pop icons of all time and protagonist of an area celebrating the brand's 50th anniversary.

Hello Kitty World, thanks to the series of installations dedicated to one of the most recognized representatives of kawaii culture, invites the audience to immerse themselves in her story and passions, surprising them with interactive scenarios in each room. At the end of the exhibition, visitors can take a sweet break at the Hello Kitty Cafe, a pastel-colored bar that, with products and themed decorations, allows visitors to live an extraordinary and unparalleled experience.

"This exhibition stems from our desire to share an aspect that has always enriched our lives: play as an experience to be lived together," Elena and Giulia Sella explain. "As children, we played to create worlds, and today play is the language that connects us to our children. It's an invitation for everyone to rediscover the pleasure of immersing themselves in the world of play, for a surprising experience to share."

Elena and Giulia Sella are the creators and founders of House Of Dreamers, in Paris at the famous Carrousel Du Louvre, and of other immersive exhibitions such as Museum of Dreamers and Candy World Experience, which from 2022 to date have attracted over 1,000,000 visitors throughout Europe and over 500 million impressions on social media.
Web: artofplay.it