BTM InterAzioni, appuntamento a Lecce
Adventures 12+
On Friday, September 27th, starting at 3:30 pm, at the Officine Cantelmo, experts, professionals, and operators in the sector will meet not only to "photograph" the current scenario, presenting data and analysis of what Lecce, and the whole Salento in general, represent from a tourist perspective today, but they will also advance proposals and suggest solutions offering a basis for reflection from which to make new choices with an eye towards new challenges. All this, with the involvement of administrators, professionals, and citizens.
In particular, at the center of the interactions will be the relationship between Culture and Tourism, driving elements for the local economy, generators of wealth and levers to focus on for new investments and to create experiences that are engines of activities with different profiles but with a positive impact on the territory and its entire community.
During the meeting, other relevant segments for the tourism industry will also be discussed: digitalization, innovation, Artificial Intelligence with a priority on debate and confrontation.
A shared alphabet to strengthen the universal language of the tourist experience and to intercept new target travelers.
The program
3:30 pm Participant registration
3:45 pm Welcome from the Mayor of Lecce Adriana Poli Bortone
Introduction to the meeting by BTM Italia
4:00 pm "Lecce between heritage and cultural innovation: opportunities and developments in contemporary tourism"
Speaker: Martha Friel - Professor at Iulm in Cultural Management
4:30 pm "Digital, innovation and smart hospitality to be competitive. Becoming a Smart Tourism Destination means integrating innovative technologies to promote active community participation and improve relations between citizens and tourists"
Speaker: Edoardo Colombo - Expert in innovation and digitalization
5:00 pm "Destination Lecce and Salento: how to protect the future. Opportunities for operators and municipalities"
Speaker: Giuseppe Giaccardi - Strategy consultant
5:30 pm "New choices for Destination Lecce and Salento - Workshop between public and private operators"
Participants: Giuseppina Antonaci - President of ITS; Emanuela D'Aversa - Vice President of Federterziario Turismo; Amedeo Maizza - Professor at Unisalento; Graziana Giannetta - Provincial Vice President of Federalberghi Puglia; Flavio Greco - Vice President of the non-hotel association Alea in Lecce; Giovanni Colonna - Head of cultural and tourist services at ArtWork; Giancarlo De Venuto - President of Assoturismo, Assohotel, Confesercenti Lecce and Puglia; Giovanni Serafino - Entrepreneur and President of Confindustria Lecce - Tourism section.
Closing remarks by Gianfranco Lopane, Tourism Councilor of the Region of Puglia
To learn more: https://www.btmitalia.it/contents/planimetria/programma-interazioni-lecce-2024.pdf
Admission is free
City: Lecce (Lecce)
Venue: Officine Cantelmo
Venue: Città universitaria Viale De Pietro
3:30 pm
free entry
recommended age for children: from 12 years old
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