Radici di Luce: EVOART (TM) racconta il territorio

**"Roots of Light: EVOARTTM Tells the Territory"**
**Live pictorial narration and historical-economic dialogues**

The **Archaeological Museum of Pulsano**, in collaboration with **Carmelinda Petraroli**, an artist residing in Pulsano, where she carries out her artistic activity, creator of the innovative painting technique **EVOART™**, presents: **“Roots of Light: EVOART tells the territory”**, a high-profile cultural public event with artistic, historical, and educational components aimed at enhancing the identity heritage and historical memory of the Apulian territory through the languages of contemporary art and local research.

The initiative will take place on **Saturday, July 11, 2026, at 7:30 PM**, in the **Refectory of the former convent of the Reformed Fathers**, in **Pulsano (TA)**. It sees the prestigious official collaboration of the **MAP (Archaeological Museum of Pulsano)**, which will actively participate in the evening through its responsible member **Vincenzo Ludovico**, to provide the public with valuable historical-cultural insights. The event draws inspiration from the motivations that led the artist to create the painting technique called **"EVOART - Painting with Light"**, which uses the local excellence of our territory (extra virgin olive oil and wine) as its raw material, and will represent the artistic moment of the event with live painting, accompanied by evocative texts and music.

Within the live pictorial narrative, artistic and iconographic references will be included, dedicated to the history of **EVO** oil and the icon of the **Madonna dei Martiri**, housed in the Church of the Convent. The event is configured as a moment of strong cultural appeal thanks to the involvement of a panel of authoritative speakers. After the institutional greetings from **Mayor Pietro D'Alfonso** and a **Council Member of the Municipality of Pulsano**, **Professor Francesco Lenoci**, the godfather of the event, will present a talk titled **“The Benevolent Olive Tourism Made in Puglia”**; art historian and archaist academic **Antonio Santoro** will provide a critical analysis of the artistic production presented; the responsible member of the MAP, **Vincenzo Ludovico**, as mentioned, will offer the public valuable historical-cultural insights on the icon of the Madonna dei Martiri, housed in the church of the convent. At the end of the event, Francesco Lenoci will act as godfather to the inauguration of the Art Studio “My Refuge,” located at Via Lunga degli Aborigeni, 7, in the heart of the historic center, where the artist "tells" the territory through her innovative art that deepens its roots in classicism.

“Light does not illuminate. It acts.” **EVOART(TM) by Petraroli** is born from listening to the material and respecting time. It does not impose color; it waits for it. With this basic concept, Carmelinda Petraroli has officially registered the EVOART(TM) trademark at the Italian Office for Patents and Trademarks (UIBM), and has also registered with SIAE the description of the realization process of the EVOART(TM) Technique, associated with a Format, also registered, already presented in various public circumstances. “Extra virgin olive oil and wine are not tools, but presences,” explains the artist, “they carry with them memory, transformation, slowness. They are elements of our land that transform into evocative images through light and time. My task is merely to make them emerge through my artistic sensitivity.”

**Carmelinda Petraroli**, born in Turin, is an Italian contemporary painter, primarily active in Puglia, where she has lived for many years. Being the daughter of an artist, she inherited her passion for painting from her father Orazio Petraroli, a noted surrealist painter, and began drawing from a young age. She graduated as a Master of Art in Grottaglie and worked as a designer and planner in the architectural field before fully dedicating herself to art. Her figurative painting combines elements of classicism and modernity and focuses on the expression of emotions and the inner dimension. Throughout her career, she has participated in numerous exhibitions and competitions, receiving various awards, including prizes in national artistic events and first place at the Image Festival in Martina Franca. Further communication will follow regarding the exact date of the event.

**Francesco Lenoci**, originally from Martina Franca, where he has been awarded the Patriae Decus, is an economist and lecturer in "Quantitative Methodologies and Determinations in Business" at the Catholic University of the Sacred Heart in Milan, an Ambassador of Sammarchese and Garganica Culture in the World. He is the author of numerous monographs and scientific articles on finance and sustainability, combining his academic career with a deep and constant cultural commitment. Described as "the best ambassador of Puglia in Milan," he holds the honorary position of President of the "Pugliesi" Association. He is an indefatigable lecturer and cultural promoter, always dedicated to enhancing the agro-food excellences, craftsmanship, and identity roots of the Apulian territory.

**Antonio Santoro** is an essayist, author, and art historian, an archaist academic who actively collaborates on cultural initiatives and exhibitions in the Apulian territory, delving into contemporary visual languages. As an attentive aesthetic observer, he curates the presentation and exegesis of new techniques and currents, guiding the public to understand the links between material and the current artistic landscape.